As an art college graduate and fine artist, drawing and painting continues to be fundamental to Laura's creative process. For interiors and lifestyle brands, she combines commercial objectives, audience insight and key trends with compelling narratives to build a framework that's rooted in inspiration.
Having worked for over 20 years in premium branded content, she's equally comfortable devising strategies as she is concepting and running complex shoots. Her focus is on working with her team to build a content programme that customers will love – and that meets objectives every time. Her key areas are: creative direction, multi-channel content planning, shoot management, concepting and art direction, graphic design, short and long-form video concepting and directing, illustration, animation (storyboarding), publication planning, production management.
Design & Art Direction
Planning, Strategy & Content Creation