HestiaLiving Everyday 2023

Hestia: Goddess of the Hearth, Protector of the Home, Spirit of the Family and Nourisher of the Community. Home, hearth, family and connection – these are values that have stood the test of time. They are the inspiration behind HestiaLiving Everyday, a purveyor of European-inspired fine tablemats, elegant decorative and serving trays and bespoke coasters.

The brief: Create a new direction for HestiaLiving Everyday’s brand style of photography. Develop a visual language reflective of the heart & soul behind the brand, celebrating the heritage, artistry, craft and passion invested in the collection, inspired by art & travel, exploring style & entertaining narratives within the warmth of a home. Convey the timeless, accessible style and affordable luxury that gives HestiaLiving unique standout in the marketplace. Broaden customer appeal by re-framing the collections for a contemporary, international audience, bringing beautiful heritage objects new relevance.

Assets & Channels

Focusing on best selling collections and colour ways, design content that can potentially be used across all platforms.
With such an open ended brief and no specific channel in mind, the key was to concentrate on unpacking the product offering through beautiful, inspirational lifestyle photography; scene-setting tableau’s, small narrative vignettes and more graphic display shots for maximum versatility.
A combination of architectural details, for a sense of place & home, with backgrounds & surfaces to shoot on and against, gives great variety to content, maximising the budget and small set.