John Lewis home spring 2017
Spring 2017 marks part one of a strategy to create outstanding, targeted content that differentiates John Lewis from the competition, I devised an exciting ‘always on’, multi-channel programme to support Home content throughout the entire year. The aim was to demonstrate John Lewis’ ongoing relevance, launch new-season product and inspire new and existing customers, thus driving sales. Imagery is designed to be suitable for use across all platforms, with a strong lifestyle focus to drive engagement.
Cover photography Damian Russell, styling Suzanne Stankus, Still Life Flowers
Photography Damian Russell, Chris Everard, Styling Suzanne Stankus, Still Life Flowers
Concepts are designed to pick up on narratives that work well omni-channel. Meticulously planned photography and editorial like the Fusion story below are seen in print and on John Lewis' Inspiration & Advice section online.
Photography Emma Lee, styling Laura Fulmine
more from SPRING 2017
There are 5 Interior Design Styles in Autumn 2017, along with solutions for lighting, sleep, window dressings, accessories and decorating.
Photography Damian Russell, Chris Everard, Ben Anders, Michael Sinclair.
Stylists Suzanne Stankus, Bex McEvoy, Laura Fulmine, Hannah Bort