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John Lewis home spring 2017

Spring 2017 marks part one of a strategy to create outstanding, targeted content that differentiates John Lewis from the competition, I devised an exciting ‘always on’, multi-channel programme to support Home content throughout the entire year. The aim was to demonstrate John Lewis’ ongoing relevance, launch new-season product and inspire new and existing customers, thus driving sales. Imagery is designed to be suitable for use across all platforms, with a strong lifestyle focus to drive engagement.

Cover photography Damian Russell, styling Suzanne Stankus, Still Life Flowers

 

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Photography Damian Russell, Chris Everard, Styling Suzanne Stankus, Still Life Flowers


 

multi-channel content

Concepts are designed to pick up on narratives that work well omni-channel. Meticulously planned photography and editorial like the Fusion story below are seen in print and on John Lewis' Inspiration & Advice section online.

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Photography Emma Lee, styling Laura Fulmine

 

more from SPRING 2017

There are 5 Interior Design Styles in Autumn 2017, along with solutions for lighting, sleep, window dressings, accessories and decorating.

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Photography Damian Russell, Chris Everard, Ben Anders, Michael Sinclair.
Stylists Suzanne Stankus, Bex McEvoy, Laura Fulmine, Hannah Bort