john lewis HOME summer 2017
In line with the new content plan, I evolved the summer output, elevating the print piece from a furniture catalogue to an editorial-inspired publication. Content continues the customer journey from spring through to autumn with premium photography and lifestyle-led ideas. The focus is on outdoor living, featuring beautiful imagery and key product stories from John Lewis' own brand interior design styles as well as high-season trends. The brief was to create versatile, engaging and useful stories that worked across all channels, ensuring brand consistency for customers throughout the season.
Photography Chris Everard, styling Suzanne Stankus
the new bohemian trend story
The content plan includes a style story on key trend, The New Bohemian. Accessories and textiles are the main focus of this outdoor living and entertaining story, captured in a how-to video and a series of stills designed for online, social channels, in store, print and The Edit.
Video & photography Chris Everard, styling Suzanne Stankus
Above image: Photography Warren Heath, Styling Tara Slogget
SUMMER PARTY trend story
Additional content includes style story, Summer party. Light hearted, fun and energetic, we created an up beat time-lapse video and a series of stills designed for online, social channels, in store, print and The Edit.
Video & Photography Chris Everard, styling Suzanne Stankus