john lewis HOME summer 2018
Summer 18 showcases new outdoor ranges and priority pieces, with a layer of lifestyle ideas surrounding outdoor living. Assets were shot in the established John Lewis photography style, maintaining the high production values. Content is presented as a series of summer lifestyle stories, giving assets more flexibility and a broader appeal across customer groups. Framing shots in specific lifestyle moments means assets creates greater versatility for the entire summer content burst.
Video & Photography Chris Everard, styling Elkie Brown
The season’s key trend, for digital, print and The Edit.
MULTI CHANNEL CONTENT
Cinemagraphs, gifs and video clips bringing product features and stories to life.
SMALL SPACE LIVING
A how-to video showing inspiring ideas for a small terrace, consistent with the Croft Collection stills to create a cohesive group of content.