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john lewis HOME summer 2018

Summer 18 showcases new outdoor ranges and priority pieces, with a layer of lifestyle ideas surrounding outdoor living. Assets were shot in the established John Lewis photography style, maintaining the high production values. Content is presented as a series of summer lifestyle stories, giving assets more flexibility and a broader appeal across customer groups. Framing shots in specific lifestyle moments means assets creates greater versatility for the entire summer content burst.

Video & Photography Chris Everard, styling Elkie Brown

 

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Poolside

The season’s key trend, for digital, print and The Edit.


MULTI CHANNEL CONTENT

Cinemagraphs, gifs and video clips bringing product features and stories to life.


SMALL SPACE LIVING

A how-to video showing inspiring ideas for a small terrace, consistent with the Croft Collection stills to create a cohesive group of content.


John Lewis home in print