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LIVING ROOMS

John Lewis asked us to help them develop a new approach to Home – five Living Room ideas based on five different lifestyles, the result is Creative Direction that set the tone for the whole campaign, above and below the line.  

The stills and video focused on the character of each home, unpacking everyday style, lifestyle moments and ideas for living within each persona, resulting in a more real and eclectic curation of product to inspire and encourage customers to create a home uniquely for them. 

A carefully crafted shoot gave us content to supply all channels; POS, window displays across 150 stores, inspiration and creative direction for The Residence, stills and video content for marketing, editorial stories online, across social channels and advertising, the latter working with Adam & Eve.


family

Photography Chris Everard, Video Chris Everard & Roger Boole, Styling Suzanne Stankus 

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Flexible

Photography Polly Wreford, Video Roger Boole, Styling Elkie Brown 

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Video is designed to be edited into smaller vignettes for greater versatility in editorial and multi channel use.

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expression

Photography Chris Everard, Video Chris Everard & Roger Boole, Styling Elkie Brown 

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Video is designed to be edited into smaller vignettes for greater versatility in editorial and multi channel use.


ENTERTAINING

Photography Neil Mersh, Video Roger Boole, Styling Suzanne Stankus, Art Direction Andrea Lynch 

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Video is designed to be cut into smaller edits to focus on a particular product or part of the narrative.

 

wellbeing

Photography Neil Mersh, Video Roger Boole, Styling Suzanne Stankus, Art Direction Kay Emery 

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Video is designed to be edited into either a sequence, or smaller vignettes to tell different parts of the story.