As an art college graduate and fine artist, drawing and painting as observation, and ways of seeing, continue to be fundamental to Laura's creative process. For interiors and lifestyle brands, she combines commercial objectives, audience insight and key trends with compelling narratives to build a framework that's rooted in inspiration.

Having worked for over 25 years in premium branded content, she's equally comfortable devising strategies as she is concepting and running complex shoots. Her focus is on working with her team to build a content programme that customers will love – and that meets objectives every time.
As creative director, Laura is comfortable delivering the entire creative process; from multi-channel content planning including print, concepting & design, shoot art direction, production & management, short and long-form video concepting and directing, to storyboarding & illustration.