HestiaLiving Everyday ~ a brand journey
A re-design across all channels, bringing a renewed vigour and beauty to Hestia’s digital, printed and brand marketing, with premium content and luxurious design establishing a new presence in the marketplace. Visuals are beautifully and cohesively designed to integrate across website, social & email assets, premium print & trade show leave-behinds, for an uninterrupted customer journey.
Continuing to build a library of inspirational photography to represent Hestia’s entire collections, creating a foundation of evergreen content that weaves together trend stories and seasonal narratives with broad customer appeal – highlighting festivals, celebrations & holidays, everyday moments and a spotlight on bestsellers or new collections.
Eye-catching branding, packaging inserts & stickers, look book and leave behind are made with premium sustainable paper stock in luxurious weights and finished with gold foiling. The look book is both browsing tool and reference book, there’s a comprehensive product index allowing customers to shop by collection or category, reflective of the online customer journey, simplifying a complicated offering and communicating breadth of the range concisely. Also available to download from the homepage.
Desktop & Mobile, Social & Email
A redesign of hestialisingeveryday.com within the existing Shopify platform to accommodate the new content style, modernising the design, improving accessibility and the user experience. Refreshing the product photography site wide to achieve a more premium look with a clean and simple approach, complimentary of the product’s many patterns and vivid colours – a key USP – and easily reproducible in the studio and digitally to capture future collections in an economical way.
Templated email newsletters easily modified with text, inspirational and product photography form the library of assets.
Creatively repurposed stills (no scope at this poin to shoot purpose made animated gifs or video posts), using layered inspiration, pattern, colour and a mix and match style, reflective of the newly created brand aesthetic. A motif mirrored on the website and in the look book @hestialivingeveryday.
Thank you HestiaLiving Everyday! Thank you amazing team:
Creative & Art Direction Me, Photography Kate S. Jordan, Digital Sam King, Styling Britt Albert, Floral Design Naomi deMañana, Copy Writing Andre Communications, Production Pat Bates & Associates, Nicole Watson & Caroline Yi.
Digital & Print Creative & Art Direction Me, Digital Design Oliver Jamieson, Print Design Carolyn Rea. Printed by Pureprint, Paper by GF Smith.