Summer Home, John Lewis

Content has evolved from a furniture catalogue to an elevated editorial-inspired publication, with premium photography and lifestyle-led ideas. The focus is on outdoor living, featuring beautiful imagery and key product stories from John Lewis’s own brand interior design styles as well as high-season trends. The brief was to create versatile, engaging and useful stories, stills and motion, that worked across all channels, ensuring brand consistency for customers throughout the season.
There are two contrasting trend pieces reflective of the styles they represent: A simple, stylish, elegant ‘how-to decorate a room’ video, made more interesting with split screen detail shots; And a family fun, up beat time-lapse look at product.