HestiaLiving Everyday 2023
Hestia, Goddess of the Hearth, Protector of the Home, Spirit of the Family and Nourisher of the Community. Home, hearth, family and connection – these are values that have stood the test of time. They are the inspiration behind HestiaLiving Everyday, a purveyor of European-inspired fine tablemats, elegant decorative and serving trays and bespoke coasters.
The brief, to create a new direction for HestiaLiving Everyday’s style of photography, elevating the growing brand’s visual status to compete in a crowded marketplace. To develop a visual language reflective of the heart & soul behind the brand, celebrating the heritage, artistry, craft and passion invested in the collection, inspired by art & travel, exploring style & entertaining narratives within the warmth of a home.
To convey the timeless, accessible style and affordable luxury that gives HestiaLiving unique standout in the marketplace. Broadening customer appeal by re-framing the collections for a contemporary, international audience, bringing heritage objects new relevance.
Assets & Channels
The focus is on creating elevated photography of best selling collections and colour ways, flexible content with the potential to be used across all channels. With an open ended brief, the key was to create tiered photography and unpack the product offering through living & entertaining narratives with useful, inspirational & lifestyle photography; scene-setting tableau’s, small narrative vignettes and graphic display shots for maximum versatility. A combination of architectural details, for a sense of place & home, with backgrounds & surfaces to shoot on and against, gives great variety to content, maximising the budget and small set.
Thank you HestiaLiving Everyday! Thank you amazing team:
Creative & Art Direction Me, Photography Kate S. Jordan, Digital Sam King, Styling Britt Albert, Floral Design Naomi deMañana, Production Pat Bates & Associates.