HestiaLiving Everyday 2024
With a new style of Photography established, the need is identified for a rebrand across all aspects of HestiaLiving Everyday, bringing a renewed vigor and beauty to Hestia’s digital, printed marketing and branded materials, showing premium content and luxurious design.
The extensive multi-channel re-design utilised the first phase of photography and flowed seamlessly into phase two – which sought to achieve an inspirational presence for the remaining collections. All beautifully and cohesively integrated across social & email assets, trade show leave-behinds and a look book & website in two languages.
Assets & Channels
The strategy, to create a foundation of evergreen inspirational photography with cross seasonal appeal for each collection. Build on this with additional key high-season stories – outdoor entertaining, Spring & Fall festivals, Thanksgiving, Hanukkah, Christmas – highlighting everyday moments, celebrations & holidays, a spotlight on bestsellers, or new collections and trends. Deliver a library of lifestyle content to customers, ever evolving and growing as Hestia grows, flowing cohesively across all new-look channels, improving the customer journey and shopping experience.
Look Book
Premium sustainable paper stock in luxurious weights, finished with gold foiling, there’s still always a place for a printed coffee table Look Book – and always the space for a handy digital downloadable version. Both browsing tool – with beautiful lifestyle photography, and reference book – there’s a comprehensive product index at the back – readers can shop by collections or categories, reflective of the online customer journey, and communicating the breadth of the collection. Also translated into French and downloadable from the French site.
Branding
Revamped business cards, packaging inserts and stickers convey luxury and make the brand refresh visible end to end. A memorable compact folding poster giving a snapshot of the brand and collections to leave behind at trade shows.
Desktop and Mobile
The brief: Redesign hestialivingeveryday.com within the existing Shopify platform to accommodate the new content style, modernising the design, improving accessibility and the user experience, and for multiple language markets, with a French translation hestialivingeveryday.com/fr
Refresh the product photography site wide to achieve a more premium look with a clean and simple approach, descriptive of dimensions and complimentary to the product’s many patterns and vivid colours, and easy to reproduce in the studio and digitally for future collections.
Social
Without current scope to shoot purpose made animated gifs or video posts, the stills are repurposed in a creative way to focus on layered inspiration, pattern, colour and a mix and match style, reflective of the newly created brand aesthetic. A motif mirrored on the website and in the Look Book. @hestialivingeveryday
Clean, simple and reflective of the site design, the email newsletter templates are easily modified with text, inspirational and product photography showing new themes, seasons and stories from month to month
Thank you HestiaLiving Everyday! Thank you amazing team:
Creative & Art Direction Me, Photography Kate S. Jordan, Digital Sam King, Styling Britt Albert, Floral Design Naomi deMañana, Copy Writing Andre Communications, Production Pat Bates & Associates, Nicole Watson & Caroline Yi.
Digital & Print Creative & Art Direction Me, Digital Design Oliver Jamieson, Print Design Carolyn Rea. Printed by Pureprint, Paper by GF Smith.