Living Rooms for John Lewis

Helping JL to develop a new approach to Home – five living space ideas based on five different lifestyles, the creative direction and content setting the tone for the whole campaign, above and below the line. The stills and video focused on the character of each home, unpacking everyday style, lifestyle moments and ideas for living, resulting in a more real and eclectic curation of product to inspire. A carefully crafted shoot gave us content to supply all channels; POS, window displays across 150 stores, inspiration and creative direction for marketing and The Residence, stills and video content for press, online editorial stories, social channels and advertising. All video was shot to accommodate multiple formats, designed to include a longer narrative, and be editable into shorter clips for versatility across channels..