Spring Home, John Lewis

Part one of a strategy to create outstanding, targeted content that differentiates John Lewis from competitors, designing an exciting ‘always on’, multichannel programme to support Home content throughout the entire year.
Meticulously planned photography and editorial is designed to be suitable for use across all platforms – expanding stories in a more inspirational way gives us more assets and picks up on narratives that work well omni-channel, with a strong lifestyle focus to drive engagement.