HestiaLiving Everyday
~ a brand journey

What began as a brief from American brand HestiaLiving Everyday ~ purveyor of elegant European-inspired tablemats, decorative serving trays and bespoke coasters ~ to create a new visual direction and elevated style of photography, quickly developed into a full redesign across all brand marketing channels. Resulting in beautifully integrated premium content with luxurious appeal from web, social & email, through to print and trade assets ~ a cohesive uninterrupted customer journey.

The new style of photography establishes the beginning of a library of evergreen content, a visual language of tiered photography, from scene-setting tableaux, to small narrative vignettes, graphic display shots and online product photography, designed for maximum versatility onset and across assets. Editorialising and unpacking the product offering through living and entertaining narratives with a sense of space, conveying the timeless, accessible style and affordable luxury that gives Hestia unique standout, re-framing the collections for a contemporary, international audience.

Beautifully styled by Brit Albert and Elkie Brown, masterfully shot by Kate Jordan