HestiaLiving Everyday
~ a brand journey

What began as a brief from American brand HestiaLiving Everyday ~ purveyor of elegant European-inspired tablemats, decorative serving trays and bespoke coasters ~ to create a new visual direction and elevated style of photography, quickly developed into a full redesign across all brand marketing channels. Resulting in beautifully integrated premium content with luxurious appeal, from web, social & email, through to print and trade assets ~ a cohesive uninterrupted customer journey.

The new style of photography establishes the beginning of a library of evergreen content, gradually built upon over three years. A visual language of tiered photography, from scene-setting tableaux, to small narrative vignettes, graphic display shots and online product photography, designed for maximum versatility on-set and across assets, editorialising and unpacking the product offering through living and entertaining narratives with colour as a key USP. The content conveys the timeless, accessible style and affordable luxury that gives Hestia unique standout, re-framing the collections for a contemporary, international audience.

Beautifully styled by Brit Albert, Elkie Brown and shot by Kate Jordan. See the whole Hestia story here.